{"id":848,"date":"2022-05-10T15:06:48","date_gmt":"2022-05-10T06:06:48","guid":{"rendered":"https:\/\/seolab.jp\/blog\/?p=848"},"modified":"2022-05-15T11:57:33","modified_gmt":"2022-05-15T02:57:33","slug":"ymyl","status":"publish","type":"post","link":"https:\/\/seolab.jp\/blog\/ymyl\/","title":{"rendered":"YMYL\u3068\u306f\u4f55\u304b\uff1f3.7\u4e07\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8abf\u67fb\u304b\u3089\u5206\u304b\u3063\u305f\u8a72\u5f53\u30b8\u30e3\u30f3\u30eb\u3068\u5bfe\u7b56\u65b9\u6cd5"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"475\" src=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-6.png\" alt=\"\" class=\"wp-image-851\" srcset=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-6.png 795w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-6-300x179.png 300w, 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class=\"wp-block-heading\" id=\"i-0\">YMYL\u3068\u306f\uff1f\u3069\u306e\u3088\u3046\u306a\u30b8\u30e3\u30f3\u30eb\u30fb\u9818\u57df\u304c\u8a72\u5f53\u3059\u308b\uff1f<\/h3>\n\n\n\n<p>\u307e\u305a\u3001YMYL\u304c\u3069\u306e\u3088\u3046\u306a\u30b8\u30e3\u30f3\u30eb\u30fb\u9818\u57df\u3092\u6307\u3059\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p><strong>YMYL\u3068\u306f\u300cYour Money or Your Life\u300d\u306e\u7565<\/strong>\u3067\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u304a\u91d1\u3084\u751f\u6d3b\u306b\u95a2\u308f\u308b\u30af\u30a8\u30ea\u3084\u30c8\u30d4\u30c3\u30af\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3088\u308a\u5177\u4f53\u7684\u306bYMYL\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\">Google\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3092\u8aad\u307f\u89e3\u3044\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"i-1\">Google\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304b\u3089\u8aad\u307f\u89e3\u304f\u300cYMYL\u306e\u30b8\u30e3\u30f3\u30eb\u300d<\/h4>\n\n\n\n<p>Google\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001\u6b21\u306e6\u9805\u76ee\u304cYMYL\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30cb\u30e5\u30fc\u30b9\u3084\u6642\u4e8b\u60c5\u5831<\/li><li>\u516c\u5171\u30b5\u30fc\u30d3\u30b9\u3084\u6cd5\u5f8b<\/li><li>\u91d1\u878d<\/li><li>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0<\/li><li>\u5065\u5eb7\u3084\u3001\u305d\u306e\u5b89\u5168\u6027<\/li><li>\u6c11\u65cf\u3001\u5b97\u6559\u3001\u6027\u5225<\/li><li>\u305d\u306e\u4ed6<\/li><\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-2\">\u30cb\u30e5\u30fc\u30b9\u3084\u6642\u4e8b\u554f\u984c<\/h5>\n\n\n\n<p>\u30cb\u30e5\u30fc\u30b9\u3084\u6642\u4e8b\u554f\u984c\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30c8\u30d4\u30c3\u30af\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul 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href=\"https:\/\/developers.google.com\/search\/blog\/2017\/12\/for-more-reliable-health-search?hl=ja\">\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u300d\u304c\u534a\u3070\u7dca\u6025\u7684\u306b\u9069\u7528\u3055\u308c\u308b\u307b\u3069\u3001\u793e\u4f1a\u7684\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3084\u3059\u3044\u30c6\u30fc\u30de\u30fb\u30b8\u30e3\u30f3\u30eb\u3068\u3044\u3048\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u60c5\u5831\u306e\u6b63\u5f53\u6027\u306b\u5341\u5206\u914d\u616e\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3065\u304f\u308a\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-7\">\u6c11\u65cf\u3001\u5b97\u6559\u3001\u6027\u5225\u306a\u3069<\/h5>\n\n\n\n<p>\u3053\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u306f\u3001\u4ee5\u4e0b\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u305f\u4eba\u3005\u306b\u95a2\u3059\u308b\u60c5\u5831\u3084\u4e3b\u5f35\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5e74\u9f62<\/li><li>\u6c11\u65cf\u6027<\/li><li>\u4eba\u7a2e<\/li><li>\u5b97\u6559<\/li><li>\u6027\u5225\u306a\u3069<\/li><\/ul>\n\n\n\n<p>\u307e\u305f\u3001<strong>\u4f53\u7cfb\u7684\u306a\u5dee\u5225\u306a\u3069\u306b\u95a2\u3059\u308b\u60c5\u5831<\/strong>\u3082\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-8\">\u305d\u306e\u4ed6<\/h5>\n\n\n\n<p>\u305d\u306e\u4ed6\u306b\u306f\u3001\u3053\u308c\u307e\u3067\u6319\u3052\u3066\u304d\u305f\u30b8\u30e3\u30f3\u30eb\u4ee5\u5916\u306b\u3082\u3001\u6b21\u306e\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9<\/li><li>\u6804\u990a<\/li><li>\u4f4f\u5c45\u60c5\u5831<\/li><li>\u5b66\u6821\u306e\u60c5\u5831<\/li><li>\u5c31\u8077\u306a\u3069<\/li><\/ul>\n\n\n\n<p><strong>\u30e6\u30fc\u30b6\u30fc\u306e\u751f\u6d3b\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30c8\u30d4\u30c3\u30af<\/strong>\u3068\u8003\u3048\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"i-9\">YMYL\u306b\u8a72\u5f53\u3059\u308b\u304b\u306fGoogle\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5224\u65ad<\/h4>\n\n\n\n<p>\u4f55\u304cYMYL\u306b\u8a72\u5f53\u3059\u308b\u304b\u306f\u3001\u5b9f\u306f\u3001Google\u306e\u793e\u54e1\u3067\u3055\u3048\u660e\u78ba\u306b\u306f\u628a\u63e1\u3057\u3066\u3044\u306a\u3044\u3068\u306e\u3053\u3068\u3002<\/p>\n\n\n\n<p>Google\u306eJohn Mueller\u6c0f\u306f\u4ee5\u524d\u3001\u82f1\u8a9e\u7248<a href=\"https:\/\/www.youtube.com\/watch?v=rTcLkRkfkPs&amp;t=3067s\">\u30aa\u30d5\u30a3\u30b9\u30a2\u30ef\u30fc<\/a>\u3067\u6b21\u306e\u3088\u3046\u306b\u8a00\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u79c1\u305f\u3061\u306f\u3001\u7279\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092YMYL\u30b8\u30e3\u30f3\u30eb\u3060\u3068\u5224\u65ad\u3057\u3088\u3046\u3068\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u5185\u90e8\u7684\u306b\u30cf\u30fc\u30c9\u30b3\u30fc\u30c9\uff08\u7279\u5b9a\u306e\u6761\u4ef6\u3092YMYL\u6307\u5b9a\u3059\u308b\u3088\u3046\u306a\u76f4\u63a5\u7684\u306a\u6307\u793a\u3092\u66f8\u304f\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\uff09\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\uff08\u7b46\u8005\u7ffb\u8a33\uff09<\/p><\/blockquote>\n\n\n\n<p>YMYL\u30b8\u30e3\u30f3\u30eb\u3092\u56fa\u5b9a\u7684\u306b\u5224\u5225\u3059\u308b\u3088\u3046\u306a\u8a2d\u5b9a\u306f\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066YMYL\u306b\u8a72\u5f53\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u5225\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u5224\u65ad\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>Google\u306fWebsite Representation Vector\u3068\u3044\u3046\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001Web\u30b5\u30a4\u30c8\u3092YMYL\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u985e\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u5206\u3051\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u30c7\u30fc\u30bf\u3092\u901a\u3057\u3066\u3001\u300c\u5c02\u9580\u6027\uff08Expertise\uff09\u300d\u306e\u30ec\u30d9\u30eb\uff08\u5ea6\u5408\u3044\uff09\u3092\u6e2c\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n<p>  <a class=\"reference table\" href=\"https:\/\/www.searchenginejournal.com\/how-e-a-t-works-google-patents\/385562\/\" rel=\"noopener noreferrer\">\n    <span class=\"tbcell refttl\">\u53c2\u8003<\/span>\n    <span class=\"tbcell refcite\">The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works<span>SearchEngineJournal<\/span><\/span>\n  <\/a><\/p>\n\n\n\n<p>Google\u306e\u793e\u54e1\u3067\u3082\u628a\u63e1\u3067\u304d\u306a\u3044\u300cYMYL\u30b8\u30e3\u30f3\u30eb\u6307\u5b9a\u300d\u3068\u306a\u308b\u3068\u3001\u6211\u3005\u306e\u3088\u3046\u306a\u90e8\u5916\u8005\u304cYMYL\u30b8\u30e3\u30f3\u30eb\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u65ad\u5b9a\u3059\u308b\u306e\u306f\u6975\u3081\u3066\u56f0\u96e3\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-10\">YMYL\u30b8\u30e3\u30f3\u30eb\u309237,482\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u8abf\u67fb<\/h3>\n\n\n\n<p>Google\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001YMYL\u30b8\u30e3\u30f3\u30eb\u3068\u3057\u3066\u300c\u305d\u306e\u4ed6\u300d\u3082\u8a18\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u90e8\u5916\u8005\u304c\u516c\u5f0f\u8cc7\u6599\u304b\u3089YMYL\u30b8\u30e3\u30f3\u30eb\u3092\u5168\u3066\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001SEO\u3092\u7814\u7a76\u3057\u3066\u3044\u308b\u8eab\u3068\u3057\u3066\u306f\u3001\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30c6\u30fc\u30de\u304cYMYL\u6307\u5b9a\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u6c17\u306b\u306a\u308b\u3068\u3053\u308d\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u304cYMYL\u306b\u8a72\u5f53\u3059\u308b\u306e\u304b\u5177\u4f53\u7684\u306b\u628a\u63e1\u3059\u3079\u304f\u300137,482\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8abf\u67fb\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"i-11\">YMYL\u30b8\u30e3\u30f3\u30eb\u6307\u5b9a\u306e\u8abf\u67fb\u65b9\u6cd5<\/h4>\n\n\n\n<p>37,482\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3063\u305fYMYL\u30b8\u30e3\u30f3\u30eb\u306e\u8abf\u67fb\u65b9\u6cd5\u306f\u3001\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>37,482\u500b\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30e9\u30f3\u30c0\u30e0\u306b\u62bd\u51fa\u3059\u308b<\/li><li>\u62bd\u51fa\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5b9f\u969b\u306bGoogle\u691c\u7d22\u3059\u308b<\/li><li>\u4e0a\u4f4d10\u30b5\u30a4\u30c8\u306eE-A-T\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\uff08\u8a73\u3057\u304f\u306f<a href=\"https:\/\/note.seolab.jp\/api\">\u3053\u3061\u3089<\/a>\u3082\u53c2\u7167\uff09<\/li><li>E-A-T\u304c\u9ad8\u3044\u30b5\u30a4\u30c8\u306e\u69cb\u6210\u6bd4\u3067YMYL\u5c5e\u6027\u3092\u5224\u5b9a\u3059\u308b<\/li><li>AI\u3092\u7528\u3044\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u4ed8\u3051\u3059\u308b<\/li><li>\u30ab\u30c6\u30b4\u30ea\u30fc\u3054\u3068\u306bYMYL\u306e\u5ea6\u5408\u306e\u9ad8\u3055\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/li><\/ol>\n\n\n\n<p>\u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066Google\u304cYMYL\u6307\u5b9a\u3057\u3066\u3044\u308b\u304b\u5426\u304b\u306e\u5224\u5b9a\u3068\u3057\u3066\u3001\u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4e0a\u4f4d1\u4f4d\uff5e10\u4f4d\u306e\u30b5\u30a4\u30c8\u306e<a href=\"https:\/\/note.seolab.jp\/api\">E-A-T\u5c5e\u6027\u30c7\u30fc\u30bf\u3092API\u304b\u3089\u53d6\u5f97<\/a>\u3057\u3001\u5229\u7528\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<p>  <a class=\"reference table\" href=\"https:\/\/note.seolab.jp\/api\" rel=\"noopener noreferrer\">\n    <span class=\"tbcell refttl\">\u53c2\u8003<\/span>\n    <span class=\"tbcell refcite\">Web\u30b5\u30a4\u30c8E-A-T\u60c5\u5831\u30c7\u30fc\u30bf API<span>SEO\u7814\u7a76\u30c1\u30e3\u30f3\u30cd\u30eb<\/span><\/span>\n  <\/a><\/p>\n\n\n\n<p>2021\u5e74\u306e<a href=\"https:\/\/www.youtube.com\/watch?v=Wd-yoxlVU4U\">Google Presents: Search On \u201921<\/a>\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u767a\u8868\u304c\u3042\u308a\u307e\u3057\u305f\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u91d1\u878d\u60c5\u5831\u3092\u63a2\u3059\u306b\u305b\u3088\u3001\u533b\u7642\u60c5\u5831\u3092\u63a2\u3059\u306b\u305b\u3088\u3001\u81ea\u6cbb\u4f53\u306e\u3088\u3046\u306a\u5c02\u9580\u6a5f\u95a2\u304c\u767a\u4fe1\u3059\u308b\u60c5\u5831\u3092\u512a\u5148\u7684\u306b\u8868\u793a\u3057\u3066\u3044\u308b\uff08\u7b46\u8005\u7ffb\u8a33\uff09<\/p><\/blockquote>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u3082\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u30b5\u30a4\u30c8\u306b\u516c\u7684\u6a5f\u95a2\u3084\u5c02\u9580\u6a5f\u95a2\u306eWeb\u30b5\u30a4\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001YMYL\u30b8\u30e3\u30f3\u30eb\u3068\u3057\u3066\u6307\u5b9a\u3055\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3046\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"i-12\">\u8abf\u67fb\u306e\u7d50\u679c<\/h4>\n\n\n\n<p>\u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u306eYMYL\u8abf\u67fb\u7d50\u679c\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u3061\u3089\u306f\u3001\u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u7d10\u3065\u304f\u30ab\u30c6\u30b4\u30ea\u30fc\u5225\u306b\u3001\u3069\u308c\u304f\u3089\u3044\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304cE-A-T\u304c\u9ad8\u3044\u30b5\u30a4\u30c8\u3067\u4e0a\u4f4d\u3092\u5360\u3081\u3089\u308c\u305f\u304b\u3092\u8868\u3057\u305f\u96c6\u8a08\u7d50\u679c\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-1-1024x656.png\" alt=\"\" class=\"wp-image-852\" title=\"\" srcset=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-1-1024x656.png 1024w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-1-300x192.png 300w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-1-768x492.png 768w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-1-940x602.png 940w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-1.png 1104w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p>\u4eca\u56de\u306f\u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u7d50\u679c1\u4f4d\u304b\u308910\u4f4d\u306e\u3046\u3061\u3001\u3044\u304f\u3064\u306e\u30b5\u30a4\u30c8\u304c\u9ad8\u3044E-A-T\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300c0\uff5e10%\u300d\u306f\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u304a\u3044\u3066E-A-T\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u308bWeb\u30b5\u30a4\u30c8\u304c1\uff5e10\u4f4d\u306e\u3046\u3061\u30011\u500b\u3082\u3057\u304f\u306f0\u500b\u3067\u3042\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u5224\u65ad\u57fa\u6e96\u3068\u3057\u3066\u3001<strong>50%\u4ee5\u4e0a<\/strong>\uff081\u4f4d\uff5e10\u4f4d\u306e\u3046\u3061\u3001E-A-T\u304c\u78ba\u8a8d\u3067\u304d\u305fWeb\u30b5\u30a4\u30c8\u306f5\u500b\u4ee5\u4e0a\u5b58\u5728\u3057\u305f\uff09\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092YMYL\u3068\u5224\u65ad\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">\u307e\u305f\u3053\u306e\u7d50\u679c\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u3054\u3068\u306b\u8abf\u67fb\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u3046\u3061\u3001E-A-T\u304c\u78ba\u8a8d\u3067\u304d\u308bWeb\u30b5\u30a4\u30c8\u304c\u534a\u5206\u8fd1\u304f\u4e0a\u4f4d\u8868\u793a\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6bd4\u7387\u3067\u3001\u9ad8\u3044\u9806\u306b\u4e26\u3093\u3067\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u3042\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u5168\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u3046\u306133%\u4ee5\u4e0a\u3082E-A-T\u304c\u78ba\u8a8d\u3067\u304d\u308bWeb\u30b5\u30a4\u30c8\u304c\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u6b21\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067YMYL\u304c\u9ad8\u3044\u3068\u5224\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-2-843x1024.png\" alt=\"\" class=\"wp-image-853\" width=\"211\" height=\"256\" title=\"\" srcset=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-2-843x1024.png 843w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-2-247x300.png 247w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-2-768x933.png 768w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-2-940x1142.png 940w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-2.png 957w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\"><\/figure>\n\n\n\n<p>\u7d9a\u3044\u3066\u3001\u3053\u308c\u3089\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u3088\u308a\u8a73\u7d30\u306b\u5206\u3051\u3066\u3001\u5c0f\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u3082\u96c6\u8a08\uff06\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5c0f\u30ab\u30c6\u30b4\u30ea\u30fc\u3054\u3068\u306bYMYL\u3068\u5224\u65ad\u3067\u304d\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u500b\u6570\u3092\u8868\u793a\u3057\u305f\u3082\u306e\u304c\u4e0b\u8a18\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-4-1024x613.png\" alt=\"\" class=\"wp-image-854\" title=\"\" srcset=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-4-1024x613.png 1024w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-4-300x180.png 300w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-4-768x460.png 768w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-4-940x562.png 940w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-4.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><span style=\"text-decoration: underline\"><strong>\u533b\u7642\u3084\u91d1\u878d<\/strong>\u306a\u3069\u3001\u307e\u3055\u3057\u304f\u300c\u30b6\u30fbYMYL\u300d\u3068\u8a00\u3048\u308b\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9<\/span>\u304c\u3001YMYL\u6307\u5b9a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>Google\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u308b\u3068\u3001\u73fe\u6642\u70b9\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u4ee5\u4e0b\u306e\u30b8\u30e3\u30f3\u30eb\u30fb\u9818\u57df\u306eYMYL\u306e\u5ea6\u5408\u3044\u304c\u9ad8\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6642\u4e8b\u554f\u984c<\/li><li>\u516c\u5171\u30b5\u30fc\u30d3\u30b9\u30fb\u6cd5\u5f8b<\/li><li>\u91d1\u878d<\/li><li>\u5065\u5eb7\u30fb\u305d\u306e\u5b89\u5168\u6027<\/li><li>\u6c11\u65cf\u3001\u5b97\u6559\u3001\u6027\u5225\u306a\u3069<\/li><\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u969b\u306f\u3001\u307e\u305aE-A-T\u3092\u62c5\u4fdd\uff08\u78ba\u4fdd\uff09\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u304c\u3067\u304d\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u767a\u4fe1\u306e\u6b63\u5f53\u6027\u304c\u4fdd\u6301\u3067\u304d\u308b\u5834\u5408\u306e\u307f\u3001\u305d\u306e\u30c6\u30fc\u30de\u3092\u53d6\u308a\u6271\u3046\u306e\u304c\u671b\u307e\u3057\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"i-13\">YMYL\u30b8\u30e3\u30f3\u30eb\u3067\u3082\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3088\u3063\u3066\u6c42\u3081\u3089\u308c\u308bE-A-T\u306f\u7570\u306a\u308b<\/h4>\n\n\n\n<p>\u8abf\u67fb\u306b\u3088\u3063\u3066\u3001YMYL\u306b\u8a72\u5f53\u3059\u308b\u30b8\u30e3\u30f3\u30eb\u30fb\u9818\u57df\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001YMYL\u30b8\u30e3\u30f3\u30eb\u3067\u3042\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u5168\u3066\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067E-A-T\u304c\u6c42\u3081\u3089\u308c\u308b\u308f\u3051\u3067\u3082\u7121\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u533b\u7642\u8131\u6bdb\u3092\u4f8b\u306b\u307f\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b\u76ae\u819a\u306b\u5bfe\u3057\u3066\u533b\u7642\u884c\u70ba\u3092\u65bd\u3059\u300c\u533b\u7642\u8131\u6bdb\u300d\u306f\u3001YMYL\u306b\u8a72\u5f53\u3059\u308b\u3068\u63a8\u6e2c\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u300c\u533b\u7642\u8131\u6bdb\u300d\u3068\u5225\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u304b\u3051\u3042\u308f\u305b\u308b\u3068\u3001E-A-T\u304c\u9ad8\u3044\u30b5\u30a4\u30c8\u306e\u307f\u304c\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3082\u3042\u308c\u3070\u3001\u9006\u306bE-A-T\u3092\u62c5\u4fdd\u3057\u3066\u3044\u306a\u3044\u30b5\u30a4\u30c8\u3067\u3082\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/seolab.jp\/keyword-domain\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u96e3\u6613\u5ea6\u5206\u6790\u30c4\u30fc\u30eb<\/a>\u3067E-A-T\u5ea6\u5408\u3044\u3067\u5206\u985e\u3057\u305f\u7d50\u679c\u304c\u3053\u3061\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-3-1024x499.png\" alt=\"\" class=\"wp-image-855\" title=\"\" srcset=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-3-1024x499.png 1024w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-3-300x146.png 300w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-3-768x374.png 768w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-3-940x458.png 940w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-3.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p>\u201cE-A-T \u4f4e\u3081\u201d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u3001\u767a\u4fe1\u6a29\u5a01\u306a\u3069\u304c\u78ba\u8a8d\u3067\u304d\u306a\u304b\u3063\u305f\u500b\u4eba\u306e\u30d6\u30ed\u30b0\u3067\u3082\u4e0a\u4f4d\u9806\u4f4d\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u30c6\u30fc\u30de\u3067\u3082\u30af\u30a8\u30ea\u3054\u3068\u306b\u6c42\u3081\u3089\u308c\u308bE-A-T\u304c\u7570\u306a\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>YMYL\u30b8\u30e3\u30f3\u30eb\u30fb\u9818\u57df\u306b\u5c5e\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3042\u3063\u3066\u3082\u3001\u639b\u3051\u5408\u308f\u305b\u306b\u3088\u3063\u3066YMYL\u6307\u5b9a\u304b\u3089\u5916\u308c\u308b\u5834\u5408\u3082\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u304b\u3089\u3001YMYL\u6307\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b\u5834\u5408\u306f\u3001\u5358\u306b\u30e1\u30a4\u30f3\u30c8\u30d4\u30c3\u30af\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b<strong>Google\u691c\u7d22\u3057\u3066\u3001\u4e0a\u4f4d\u30b5\u30a4\u30c8\u306a\u3069\u304b\u3089\u78ba\u8a8d\u3059\u308b<\/strong>\u306e\u304c\u6b63\u78ba\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001YMYL\u5224\u5b9a\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u884c\u308f\u308c\u3066\u3044\u308b\u70ba\u3001\u3053\u306e\u5224\u5b9a\u3082\u5e38\u6642\u5909\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-14\">YMYL\u30b8\u30e3\u30f3\u30eb\u3067\u6c42\u3081\u3089\u308c\u308b\u300cE-A-T\u300d<\/h3>\n\n\n\n<p>YMYL\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u3001E-A-T\u306e\u6709\u7121\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u691c\u7d22\u8a55\u4fa1\u8005\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u3082\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u901a\u308a\u3067\u3042\u308a\u3001\u4eca\u56de\u306e\u8abf\u67fb\u3067\u3082E-A-T\u306e\u62c5\u4fdd\u304cYMYL\u30b8\u30e3\u30f3\u30eb\u3067\u306e\u9806\u4f4d\u4e0a\u6607\u306b\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3067\u306f\u3001E-A-T\u3068\u306f\u4f55\u304b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"i-15\">E-A-T\u3068\u306f\u4f55\u304b<\/h4>\n\n\n\n<p>E-A-T\u3068\u306f\u3001 <strong>Expertise<\/strong>\uff08\u5c02\u9580\u6027\uff09\u3001<strong>Authoritativeness<\/strong>\uff08\u6a29\u5a01\u6027\uff09\u3001<strong>Trustworthiness<\/strong>\uff08\u4fe1\u983c\u6027\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u8a00\u8449\u3067\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-16\">\u5c02\u9580\u6027 Expertise<\/h5>\n\n\n\n<p>\u5c02\u9580\u6027\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u8005\u3001\u3064\u307e\u308a\u8a18\u4e8b\u306e\u66f8\u304d\u624b\u304c\u53d6\u308a\u6271\u3046\u30c6\u30fc\u30de\u306b\u95a2\u3057\u3066\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3001\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30c6\u30fc\u30de\u306b\u95a2\u308f\u308b<strong>\u8cc7\u683c\u3084\u6559\u80b2\u3001\u7d4c\u9a13\u306e\u6709\u7121<\/strong>\u306a\u3069\u304c\u554f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u75c5\u6c17\u3084\u75be\u60a3\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f8\u304f\u5834\u5408\u3001\u9069\u5207\u306a\u8cc7\u683c\u53d6\u5f97\u3057\u3066\u3044\u308b\u533b\u8005\u3001\u3082\u3057\u304f\u306f\u305d\u308c\u306b\u6e96\u305a\u308b\u8005\u304c\u57f7\u7b46\u3001\u76e3\u4fee\u3059\u308b\u306e\u304c\u6700\u5584\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u533b\u7642\u306b\u95a2\u3059\u308b\u8aa4\u60c5\u5831\u306f\u3001\u3068\u304d\u306b\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u5065\u5eb7\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u3082\u5341\u5206\u3042\u308b\u305f\u3081\u3001\u305d\u306e\u60c5\u5831\u767a\u4fe1\u306b\u5bfe\u3059\u308b\u8cac\u4efb\u3082\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-17\">\u6a29\u5a01\u6027 Authoritativeness<\/h5>\n\n\n\n<p>\u300c\u6a29\u5a01\u6027 Authoritativeness\u300d\u306f\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u201c\u8ab0\u304c\u767a\u4fe1\u3057\u305f\u304b\u201d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6a29\u5a01\u6027\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u8005\uff08\u57f7\u7b46\u8005\uff09\u3084\u76e3\u4fee\u8005\u306f\u3082\u3061\u308d\u3093\u30012022\u5e74\u73fe\u5728\u306fWeb\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u3082\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b5\u30a4\u30c8\u306b\u6a29\u5a01\u6027\u304c\u3042\u308b\u304b\u5224\u65ad\u3055\u308c\u308b\u57fa\u6e96\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30b5\u30a4\u30c8\u904b\u55b6\u306e\u671f\u9593\u3084\u5b9f\u7e3e<\/li><li>\u6a29\u5a01\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af<\/li><li>\u8a00\u53ca\u6570\u306e\u6570\uff08\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u306a\u3069<\/li><\/ul>\n\n\n\n<p>\u5b9f\u52d9\uff08\u30ea\u30a2\u30eb\u306a\u5834\uff09\u3067\u4e00\u5b9a\u306e\u5b9f\u7e3e\u304c\u3042\u308b\u65b9\u3084\u56e3\u4f53\u3067\u3042\u308c\u3070\u3001\u81ea\u305a\u3068\u8a00\u53ca\u6570\u3082\u5897\u3048\u3001\u30aa\u30d5\u30a3\u30b7\u30e3\u30eb\u30b5\u30a4\u30c8\u3078\u306e\u88ab\u30ea\u30f3\u30af\u3082\u5897\u3048\u308b\u305f\u3081\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u304c\u6a29\u5a01\u3092\u6e2c\u308b\u4e0a\u3067\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u5b9f\u52d9\u3067\u306e\u6a29\u5a01\u5411\u4e0a\u304c\u7d50\u679c\u7684\u306b\u4e0a\u8a18\u8981\u7d20\uff08\u88ab\u30ea\u30f3\u30af\u3084\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u6570\u306a\u3069\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306b\u306a\u308a\u3001Web\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6700\u8fd1\u3067\u306f\u30cd\u30c3\u30c8\u4e0a\u3067\u306e\u8a55\u5224\uff08\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u304c\u91cd\u8996\u3055\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u53e3\u30b3\u30df\u306a\u3069\u306e\u8a55\u5224\u304b\u3089\u3001\u8457\u8005\u3084\u7d44\u7e54\u304c\u305d\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u95a2\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u8a55\u4fa1\u3092\u5b9f\u4e16\u754c\u3067\u53d7\u3051\u3066\u3044\u308b\u304b\u8a08\u6e2c\u3067\u304d\u308b\u304b\u3089\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-18\">\u4fe1\u983c\u6027 Trustworthiness<\/h5>\n\n\n\n<p>\u300c\u4fe1\u983c\u6027 Trustworthiness\u300d\u306f\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4f5c\u6210\u8005\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fe1\u7528\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4fe1\u983c\u6027\u3092\u793a\u3059\u306b\u306f\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Web\u30b5\u30a4\u30c8\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cac\u4efb\u306e\u6240\u5728\u306e\u660e\u793a\uff08\u904b\u55b6\u5143\u306e\u4f4f\u6240\u3001\u96fb\u8a71\u756a\u53f7\u3001\u6c0f\u540d\u306a\u3069\uff09<\/li><li>\u767a\u4fe1\u8005\u60c5\u5831\u306e\u62c5\u4fdd<\/li><li>\u767a\u4fe1\u5185\u5bb9\u306e\u6b63\u78ba\u6027\u306e\u62c5\u4fdd\u3084\u8a3c\u660e<\/li><\/ul>\n\n\n\n<p>\u306a\u3069\u304c\u6709\u52b9\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"i-19\">\u306a\u305cE-A-T\u304c\u6c42\u3081\u3089\u308c\u308b\u306e\u304b\uff1f<\/h4>\n\n\n\n<p>YMYL\u3067E-A-T\u304c\u91cd\u8981\u3060\u3068\u3044\u3046\u3053\u3068\u306f\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u306a\u305cYMYL\u3067E-A-T\u306f\u91cd\u8996\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u305d\u306e\u7406\u7531\u306e1\u3064\u306f\u3001YMYL\u30b8\u30e3\u30f3\u30eb\u3067\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u751f\u6d3b\u306b\u5927\u304d\u304f\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u4e8b\u8c61\u304c\u767a\u751f\u3057\u305f\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65e5\u672c\u56fd\u5185\u306e\u4e8b\u4f8b\u3067\u306f\u3001<strong>WELQ\uff08\u30a6\u30a7\u30eb\u30af\uff09\u554f\u984c<\/strong>\u304c\u305d\u306e1\u3064\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c<a href=\"https:\/\/web.archive.org\/web\/20161012043928\/https:\/\/welq.jp\/\">WELQ<\/a>\u300d\u3068\u306f\u3001\u304b\u3064\u3066\u5b58\u5728\u3057\u305f\u5065\u5eb7\u30fb\u533b\u7642\u306b\u95a2\u3059\u308b\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5f53\u6642\u3001SEO\u3092\u7528\u3044\u3066\u69d8\u3005\u306a\u5065\u5eb7\u533b\u7642\u7cfb\u306e\u30af\u30a8\u30ea\u3067\u4e0a\u4f4d\u8868\u793a\u3057\u3066\u3044\u305fWELQ\u3002\u305d\u306e\u5f8c\u3001\u4fe1\u983c\u6027\u306e\u306a\u3044\u8a18\u4e8b\u304c\u6563\u898b\u3055\u308c\u3001\u5927\u304d\u306a\u793e\u4f1a\u554f\u984c\u3068\u767a\u5c55\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u904b\u55b6\u5143\u3067\u3042\u308bDeNA\u793e\u304cWELQ\u3092\u542b\u30809\u3064\u306e\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u3092\u4f11\u6b62\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/toyokeizai.net\/articles\/-\/148032\">\u691c\u7d22\u7d50\u679c\u3092\u7591\u308f\u306a\u3044\u4eba\u306f\uff64DeNA\u3092\u7b11\u3048\u306a\u3044 | \uff62WELQ\u554f\u984c\uff63\u306e\u672c\u8cea\u3068\u306f\u4f55\u304b<\/a><\/li><li><a href=\"https:\/\/www3.nhk.or.jp\/news\/netnewsup\/static\/03131942.html\">News Up \u307e\u3068\u3081\u30b5\u30a4\u30c8 \u66f8\u3044\u3066\u3044\u308b\u306e\u306f\u8ab0\uff1f<\/a><\/li><\/ul>\n\n\n\n<p>\u3053\u308c\u3092\u53d7\u3051\u3066\u30012017\u5e7412\u6708\u306b\u3001\u5065\u5eb7\u3084\u533b\u7642\u306b\u95a2\u3059\u308b\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u691c\u7d22\u7d50\u679c\u3092\u6539\u5584\u3059\u308b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u6025\u907dGoogle\u304c\u5b9f\u65bd\u3002\uff08\u901a\u79f0\uff1a\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff09\u65e5\u672c\u72ec\u81ea\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u3057\u3066\u9069\u7528\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001SEO\u3092\u9006\u624b\u306b\u53d6\u308a\u4e0a\u4f4d\u8868\u793a\u3057\u305f\u60c5\u5831\u304c\u3001\u4eba\u3005\u306e\u751f\u6d3b\u306b\u5927\u304d\u304f\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3088\u3046\u306a\u4e8b\u8c61\u306f\u56fd\u5185\u5916\u3067\u3082\u591a\u6570\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5358\u306b\u4fbf\u5229\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u8868\u793a\u3059\u308b\u60c5\u5831\u306e\u6b63\u5f53\u6027\u3082\u4eca\u3084\u6c42\u3081\u3089\u308c\u308b\u7a0b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u793e\u4f1a\u7684\u30a4\u30f3\u30d5\u30e9\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u793e\u4f1a\u7684\u306a\u8cac\u4efb\u3092\u62c5\u3046Google\u306f\u3001\u6b63\u5f53\u6027\u304c\u3042\u308b\u691c\u7d22\u7d50\u679c\u3092\u4f5c\u308b\u3079\u304f\u3001\u3068\u308a\u308f\u3051\u4eba\u3005\u306e\u751f\u6d3b\u3084\u8eab\u4f53\u306b\u5f71\u97ff\u5ea6\u5408\u3044\u304c\u9ad8\u3044\u300cYMYL\u300d\u306e\u9818\u57df\u306b\u5bfe\u3057\u3066\u3001\u767a\u4fe1\u8005\u306e\u4fe1\u983c\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u5c02\u9580\u6027\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"i-20\">E-A-T\u306e\u5411\u4e0a\u65bd\u7b56<\/h4>\n\n\n\n<p>YMYL\u306b\u304a\u3044\u3066E-A-T\u304c\u91cd\u8981\u3060\u3068\u308f\u304b\u3063\u305f\u3068\u3053\u308d\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066E-A-T\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>E-A-T\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e9\u70b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u8457\u8005\u3084\u904b\u55b6\u5143\u3092\u958b\u793a\u3059\u308b<\/li><li>\u4e00\u6b21\u60c5\u5831\u3092\u63b2\u8f09\u3059\u308b<\/li><li>\u69cb\u9020\u5316\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u7528\u3044\u3066E-A-T\u60c5\u5831\u3092\u4f1d\u3048\u308b<\/li><li>\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3092\u62c5\u4fdd\u3059\u308b<\/li><li>\u5c02\u9580\u5bb6\u306b\u57f7\u7b46\u3092\u4f9d\u983c\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u76e3\u4fee\u8005\u3092\u3064\u3051\u308b<\/li><li>\u60c5\u5831\u3092\u6700\u65b0\u306e\u72b6\u614b\u306b\u3059\u308b<\/li><li>\u826f\u8cea\u306a\u30b5\u30a4\u30c8\u304b\u3089\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b<\/li><li>YMYL\u9818\u57df\u4ee5\u5916\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6df7\u305c\u306a\u3044<\/li><li>\u672c\u696d\u306e\u8a55\u5224\u3092\u9ad8\u3081\u308b<\/li><\/ol>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-21\">1. \u8457\u8005\u3084\u904b\u55b6\u5143\u306e\u60c5\u5831\u3092\u958b\u793a\u3059\u308b<\/h5>\n\n\n\n<p>\u60c5\u5831\u767a\u4fe1\u8005\u306eE-A-T\u3092\u660e\u793a\u3059\u308b\u3079\u304f\u3001\u8457\u8005\u3084\u767a\u4fe1\u56e3\u4f53\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u958b\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3068\u3057\u3066\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u767a\u4fe1\u8005\uff08\u8457\u8005\uff09\u306e\u6c0f\u540d<\/li><li>\u5c02\u9580\u6027\u3084\u6a29\u5a01\u6027\u3092\u8a3c\u660e\u3067\u304d\u308b\u4e8b\u67c4\uff08\u8cc7\u683c\u306a\u3069\uff09<\/li><li>\u767a\u4fe1\u8005\u306e\u6240\u5728\u5730<\/li><\/ul>\n\n\n\n<p>\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\">Google\u306e\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\uff082.5.2\uff09\u306b\u306f\u6b21\u306e\u3088\u3046\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306fWeb\u30b5\u30a4\u30c8\u306b\u5c5e\u3057\u3066\u304a\u308a\u3001\u4ee5\u4e0b\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u30fbWeb\u30b5\u30a4\u30c8\u306e\u8cac\u4efb\u8005\uff08\u500b\u4eba\u3001\u4f1a\u793e\u3001\u4f01\u696d\u3001\u8ca1\u56e3\u306a\u3069\uff09\u306f\u8ab0\u304b\u3002<\/p><p>\u30fb\u8a55\u4fa1\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\uff08\u500b\u4eba\u3001\u4f1a\u793e\u3001\u4f01\u696d\u3001\u8ca1\u56e3\u306a\u3069\uff09\u306f\u8ab0\u304b\u3002<\/p><p>\uff08\u7b46\u8005\u7ffb\u8a33\uff09<\/p><\/blockquote>\n\n\n\n<p>\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u8005\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u306f\u3001\u6a29\u5a01\u6027\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u30e6\u30fc\u30b6\u30fc\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u6b63\u3057\u304f\u4f1d\u3048\u308b\u305f\u3081\u306b\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u69cb\u9020\u306b\u3082\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u3068\u3057\u3066\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63b2\u8f09\u3059\u308b<\/li><li>\u4f01\u696d\u30b5\u30a4\u30c8\u3084\u8457\u8005\u60c5\u5831\u304c\u8f09\u3063\u305f\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u3092\u8a2d\u7f6e\u3059\u308b<\/li><\/ul>\n\n\n\n<p>\u306a\u3069\u304c\u6709\u52b9\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-22\">2. \u4e00\u6b21\u60c5\u5831\u3092\u63b2\u8f09\u3059\u308b<\/h5>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u3001\u3067\u304d\u308b\u9650\u308a\u4e00\u6b21\u60c5\u5831\u3092\u63b2\u8f09\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4e00\u6b21\u60c5\u5831\u3068\u306f\u3001\u81ea\u8eab\u306e\u4f53\u9a13\u3084\u81ea\u5206\u306e\u8abf\u67fb\u306b\u3088\u3063\u3066\u5f97\u305f\u30c7\u30fc\u30bf\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u60c5\u5831\u306f\u3001\u4ed6\u306e\u4eba\u306b\u306f\u66f8\u3051\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306a\u308a\u3001\u305d\u306e\u30b8\u30e3\u30f3\u30eb\u30fb\u9818\u57df\u306b\u8a73\u3057\u3044\u8a3c\u660e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3057\u81ea\u5206\u304c\u767a\u4fe1\u3059\u308b\u60c5\u5831\u304c\u300c\u4e00\u6b21\u60c5\u5831\u300d\u3067\u306f\u306a\u3044\u5834\u5408\u3001\u81ea\u5206\u306e\u8a00\u53ca\u306e\u78ba\u304b\u3089\u3057\u3055\u3092\u8a3c\u660e\u3059\u3079\u304f\u3001\u4ed6\u8005\u306e\u4e00\u6b21\u60c5\u5831\u3092\u5f15\u7528\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u4ed6\u304b\u3089\u5f15\u7528\u3059\u308b\u969b\u306f\u3001\u60c5\u5831\u306e\u51fa\u51e6\u304c\u4e0d\u78ba\u304b\u306a\u30b5\u30a4\u30c8\u3084\u8457\u8005\u304b\u3089\u5f15\u7528\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u516c\u7684\u6a5f\u95a2\u3084\u53d6\u308a\u6271\u3046\u30c6\u30fc\u30de\u306b\u95a2\u3059\u308b\u5c02\u9580\u5bb6\u3001\u95a2\u9023\u3059\u308b\u4f01\u696d\u304b\u3089\u306e\u60c5\u5831\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4ed6\u304b\u3089\u60c5\u5831\u3092\u5f15\u7528\u63b2\u8f09\u3059\u308b\u5834\u5408\u3001\u51fa\u5178\u3092\u660e\u793a\u3057\u307e\u3059\u3002\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/alc.chiba-u.jp\/eyr\/2020\/03\/16\/03quote\">\u6587\u732e\u3092\u5f15\u7528\u3059\u308b | Encourage YOUR Research!<\/a>\uff09<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-23\">3. \u69cb\u9020\u5316\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u7528\u3044\u3066E-A-T\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u4f1d\u3048\u308b<\/h5>\n\n\n\n<p>\u69cb\u9020\u5316\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u7528\u3044\u3066\u3001\u8457\u8005\u306b\u95a2\u3059\u308bE-A-T\u60c5\u5831\u3092Google\u306b\u4f1d\u9054\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u69cb\u9020\u5316\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u9593\u306e\u95a2\u4fc2\u3092\u78ba\u7acb\u30fb\u5f37\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001Google\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7406\u89e3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.searchenginejournal.com\/google-eat\/structured-data\/\">https:\/\/www.searchenginejournal.com\/google-E-A-T\/structured-data\/<\/a>\uff09<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-24\">4. \u60c5\u5831\u306e\u6b63\u78ba\u6027\u3092\u62c5\u4fdd\u3059\u308b<\/h5>\n\n\n\n<p>\u60c5\u5831\u306e\u6b63\u78ba\u6027\u306f\u6700\u3082\u554f\u308f\u308c\u308b\u9805\u76ee\u3067\u3042\u308a\u3001\u5168\u8457\u8005\u304c\u91cd\u8996\u3059\u3079\u304d\u70b9\u306e1\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u7279\u306bYMYL\u306b\u95a2\u3059\u308b\u60c5\u5831\u307b\u3069\u3001\u305d\u306e\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3084\u6b63\u5f53\u6027\u3092\u5341\u5206\u306b\u62c5\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3059\u308b\u60c5\u5831\u306f\u3001\u5fc5\u305a\u78ba\u8a3c\u304c\u53d6\u308c\u3066\u3044\u308b\u3082\u306e\u306b\u9650\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-25\">5. \u5c02\u9580\u5bb6\u306b\u57f7\u7b46\u3092\u4f9d\u983c\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u76e3\u4fee\u8005\u3092\u3064\u3051\u308b<\/h5>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u904b\u55b6\u5143\u3060\u3051\u3067\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u304c\u96e3\u3057\u3044\u3001\u3082\u3057\u304f\u306f\u904b\u55b6\u5143\u306bE-A-T\u304c\u306a\u3044\u5834\u5408\u3001\u5c02\u9580\u5bb6\u306b\u57f7\u7b46\u3084\u76e3\u4fee\u3092\u4f9d\u983c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5c02\u9580\u5bb6\u306b\u57f7\u7b46\u30fb\u76e3\u4fee\u3092\u3057\u3066\u3082\u3089\u3046\u5834\u5408\u3001\u305d\u306e\u4eba\u7269\u306e\u60c5\u5831\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u4e0a\u3067\u660e\u793a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u60c5\u5831\u306b\u306f\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4eba\u7269\u540d<\/li><li>\u7acb\u5834\u3084\u80a9\u66f8\u304d<\/li><li>\u7d4c\u6b74<\/li><\/ul>\n\n\n\n<p>\u306a\u3069\u3092\u8a18\u8f09\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u8457\u66f8\u60c5\u5831\u3092\u307e\u3068\u3081\u305f\u30da\u30fc\u30b8\u3092\u516c\u958b\u3057\u305f\u308a\u3001\u516c\u5f0f\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u3092\u7f6e\u3044\u305f\u308a\u3059\u308b\u3068\u3088\u308a\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-26\">6. \u60c5\u5831\u3092\u6700\u65b0\u306e\u72b6\u614b\u306b\u3059\u308b<\/h5>\n\n\n\n<p>\u30da\u30fc\u30b8\u5185\u306b\u8a18\u8f09\u3059\u308b\u60c5\u5831\u306e\u5185\u5bb9\u306f\u3001\u5e38\u306b\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306f\u65e5\u3005\u5909\u5316\u3057\u3001\u6c42\u3081\u308b\u60c5\u5831\u3084\u56de\u7b54\u3082\u305d\u306e\u6642\u306b\u5fdc\u3058\u3066\u5909\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u300c\u5909\u5316\u3059\u308b\u691c\u7d22\u610f\u56f3\u300d\u306b\u6b63\u3057\u304f\u5fdc\u3058\u308b\u3079\u304f\u3001\u30da\u30fc\u30b8\u5185\u306b\u63b2\u8f09\u3059\u308b\u60c5\u5831\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u6700\u65b0\u306e\u72b6\u614b\u3092\u4fdd\u3061\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u8a18\u4e8b\u306e\u65b0\u9bae\u3055\u306b\u3064\u3044\u3066\u306f\u3001\u904e\u53bb\u306b\u4e0b\u8a18\u30c4\u30a4\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u306a\u305c\u8a18\u4e8b\u306e\u30d5\u30ec\u30c3\u30b7\u30e5\u30cd\u30b9\u304c\u5927\u4e8b\u304b\uff1f<br><br>\u3072\u3068\u3064\u306b\u3001\u691c\u7d22\u610f\u56f3\u306f\u5909\u5316\u3059\u308b\u304b\u3089<br><br>\u4f8b\u3048\u3070\u300c\u5199\u771f\u306e\u64ae\u308a\u65b9\u300d<br><br>\u6570\u5e74\u524d\u300c\u30ab\u30e1\u30e9\u300d\u3067\u306e\u64ae\u308a\u65b9<br>\u3000\u2193<br>\u4eca\u306f\u300c\u30b9\u30de\u30db\u3067\u6620\u3048\u308b\u300d\u64ae\u308a\u65b9<br><br>\u540c\u3058\u691c\u7d22\u3067\u3082\u3001\u6d41\u884c\u3084\u88fd\u54c1\u306e\u767a\u5c55\u306b\u3088\u3063\u3066\u80cc\u666f\u306b\u3042\u308b\u610f\u56f3\u306f\u5fae\u5999\u306b\u5909\u5316\u3059\u308b<br><br>Google\u3082\u300c\u4eca\u306e\u691c\u7d22\u30cb\u30fc\u30ba\u300d\u306b\u7b54\u3048\u305f\u3044\u304b\u3089\u3001\u9bae\u5ea6\u3092\u91cd\u8996<\/p>&mdash; SEO\u7814\u7a76\u30c1\u30e3\u30f3\u30cd\u30eb (@seolabochannel) <a href=\"https:\/\/twitter.com\/seolabochannel\/status\/1486538213141643264?ref_src=twsrc%5Etfw\">January 27, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u5168\u3066\u306e\u60c5\u5831\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3053\u308c\u306b\u8a72\u5f53\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u300c\u8102\u8cea \u30ab\u30ed\u30ea\u30fc\u300d\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u610f\u56f3\u306f\u5e38\u306b\u540c\u3058\u3067\u3042\u308a\u3001\u691c\u7d22\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5909\u5316\u3057\u3065\u3089\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u691c\u7d22\u610f\u56f3\u304c\u5909\u5316\u3057\u3084\u3059\u3044\u4e8b\u67c4\u306b\u3064\u3044\u3066\u57f7\u7b46\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u898b\u76f4\u3057\u3092\u884c\u3044\u3001\u9006\u306b\u5e38\u6642\u610f\u56f3\u304c\u5909\u308f\u3089\u306a\u3044\uff08\u5909\u308f\u308a\u306b\u304f\u3044\uff09\u4e8b\u67c4\u306b\u8a00\u53ca\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u60c5\u5831\u9bae\u5ea6\u3078\u306e\u91cd\u8981\u5ea6\u306f\u305d\u308c\u307b\u3069\u9ad8\u304f\u7121\u3044\u3068\u3082\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-27\">7. \u826f\u8cea\u306a\u30b5\u30a4\u30c8\u304b\u3089\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b<\/h5>\n\n\n\n<p>\u95a2\u9023\u6027\u3084\u6a29\u5a01\u6027\u304c\u3042\u308bWeb\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3082\u3001Google\u304cE-A-T\u3092\u6e2c\u308b\u4e0a\u3067\u91cd\u8981\u306a\u8981\u7d20\u306e\u3072\u3068\u3064\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e0b\u8a18\u306e<a href=\"https:\/\/www.blog.google\/documents\/37\/How_Google_Fights_Disinformation.pdf\/\">Google\u8cc7\u6599<\/a>\u3067\u306f\u3001E-A-T\u5224\u5b9a\u306e\u70ba\u306bPageRank\u3092\u7528\u3044\u3066\u3044\u308b\u3068\u8a18\u8f09\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u3061\u3089\u306f\u3001\u305d\u306e\u8cc7\u6599\u3092\u79c1\u306e\u65b9\u3067\u7ffb\u8a33\u3057\u305f\u6587\u7ae0\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\u3092\u6e2c\u308b\u306e\u304b\uff1f<br>\u2022Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u4fe1\u983c\u6027\u3068\u6a29\u5a01\u6027\u306b\u95a2\u9023\u3059\u308b\u30da\u30fc\u30b8\u306e\u4fe1\u53f7\u3092\u8a8d\u8b58\u3057\u307e\u3059\u3002<br>\u3053\u308c\u3089\u306e\u4fe1\u53f7\u3067\u6700\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u306e\u306fPageRank\u3067\u3001Web\u4e0a\u306e\u30ea\u30f3\u30af\u306b\u3088\u3063\u3066\u8a8d\u8b58\u3055\u308c\u307e\u3059\u3002<\/p><\/blockquote>\n\n\n\n<p>\u88ab\u30ea\u30f3\u30af\u306b\u3088\u3063\u3066\u7b97\u51fa\u3055\u308c\u308bPageRank\u5024\u306b\u3088\u3063\u3066\u3001\u6a29\u5a01\u6027\uff08\uff1dE-A-T\uff09\u3092\u628a\u63e1\u3057\u3066\u3044\u308b\u3068\u8a18\u8f09\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u304b\u3089\u3001\u30ea\u30f3\u30af\u5143\u306e\u4fe1\u983c\u6027\u306f\u3001\u30ea\u30f3\u30af\u5148\u306e\u4fe1\u983c\u6027\u3084\u6a29\u5a01\u6027\u3092\u6e2c\u308b\u8981\u7d20\u3067\u3042\u308a\u3001\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u306fE-A-T\u8a8d\u8b58\u3092\u4fc3\u9032\u3055\u305b\u308b\u7b56\u306e1\u3064\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3067\u306f\u3001\u95a2\u9023\u6027\u304c\u3042\u308a\u3001\u306a\u304a\u304b\u3064\u6a29\u5a01\u6027\u304c\u3042\u308bWeb\u30b5\u30a4\u30c8\u304b\u3089\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u826f\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>1\u3064\u306b\u3001<strong>\u30ea\u30f3\u30af\u30a2\u30fc\u30cb\u30f3\u30b0\u65bd\u7b56<\/strong>\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e3b\u306a\u6d41\u308c\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u5bfe\u8c61\u3068\u3057\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u306b\u3066\u5c02\u9580\u6027\u9ad8\u3044\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b<\/li><li>\u767a\u4fe1\u3057\u305f\u60c5\u5831\u3092\u5f79\u7acb\u3066\u3089\u308c\u308b\u4ed6Web\u30b5\u30a4\u30c8\u3092\u63a2\u3059<\/li><li>\u60c5\u5831\u306e\u63d0\u4f9b\u3092\u884c\u3044\u3001\u30ea\u30f3\u30af\u3092\u5f97\u308b<\/li><\/ol>\n\n\n\n<p>\u8a73\u3057\u304f\u306f\u3001\u4ee5\u4e0b\u306e2\u3064\u306eYouTube\u52d5\u753b\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u3042\u308f\u305b\u3066\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u308a\u3053\u307f\u306f\u3001<a href=\"https:\/\/www.youtube.com\/watch?v=3ad3fKafig8\">\u3053\u3061\u3089<\/a><\/li><li>\u63d0\u6848\u307e\u3067\u306e\u6d41\u308c\u306f\u3001<a href=\"https:\/\/www.youtube.com\/watch?v=sWclCbevyRU\">\u3053\u3061\u3089<\/a><a href=\"https:\/\/www.youtube.com\/watch?v=sWclCbevyRU\">&nbsp;<\/a><\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-28\">8. YMYL\u30b8\u30e3\u30f3\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6df7\u305c\u306a\u3044<\/h5>\n\n\n\n<p>\u73fe\u72b6\u3067\u306f\u3001YMYL\u30b8\u30e3\u30f3\u30eb\u3068\u975eYMYL\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30921\u3064\u306e\u30b5\u30a4\u30c8\u5185\u306b\u6df7\u5408\u3055\u305b\u306a\u3044\u306e\u304c\u5f97\u7b56\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u70b9\u306b\u3064\u3044\u3066\u306f\u3001John Mueller\u6c0f\u3082<a href=\"https:\/\/www.youtube.com\/watch?v=mequMsZo0WI&amp;t=2296s\">\u30aa\u30d5\u30a3\u30b9\u30a2\u30ef\u30fc<\/a>\u3067\u8a00\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u3082\u3057Web\u30b5\u30a4\u30c8\u304cYMYL\u30b3\u30f3\u30c6\u30f3\u30c4\u3068YMYL\u3067\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3069\u3061\u3089\u3082\u63b2\u8f09\u3057\u3066\u3044\u308b\u3068\u3001E-A-T\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308b\u3002\u306a\u305c\u306a\u3089\u3001Google\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3068\u3063\u3066\u30e9\u30f3\u30af\u4ed8\u3051\u304c\u96e3\u3057\u304f\u306a\u308b\u304b\u3089\u3067\u3059\u3002\uff08\u7b46\u8005\u7ffb\u8a33\uff09<\/p><\/blockquote>\n\n\n\n<p>YMYL\u3092\u6271\u3046\u969b\u306f\u3001\u305d\u306eWeb\u30b5\u30a4\u30c8\u5185\u3067YMYL\u306e\u30c8\u30d4\u30c3\u30af\u3092\u4e3b\u4f53\u3068\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63b2\u8f09\u3059\u308b\u306e\u304c\u5f97\u7b56\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"i-29\">9. \u672c\u696d\u306e\u8a55\u5224\u3092\u4e0a\u3052\u308b<\/h5>\n\n\n\n<p>\u672c\u696d\u3001\u3064\u307e\u308a\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u8a55\u4fa1\u3092\u4e0a\u3052\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>E-A-T\u3068\u306f\u3001\u3064\u307e\u308b\u3068\u3053\u308d\u3001\u73fe\u5b9f\u793e\u4f1a\u306e\u5b9f\u7e3e\u3084\u8a55\u5224\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u300c\u793e\u4f1a\u7684\u8a55\u4fa1\u300d\u3067\u3042\u308a\u3001\u305d\u308c\u3092\u300cGoogle\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u8a55\u4fa1\u3059\u308b\u8981\u7d20\u300d\u3068\u3057\u3066\u8868\u73fe\u3057\u305f\u306e\u304c\u300cE-A-T\u300d\u3067\u3042\u308b\u3068\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u304b\u3089\u3001\u5b9f\u793e\u4f1a\u3067\u306e\u8a55\u5224\u3084\u540d\u58f0\u304c\u3001E-A-T\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5c1a\u3001<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\">\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002\uff08\u7b46\u8005\u7ffb\u8a33\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-5-1024x576.png\" alt=\"\" class=\"wp-image-856\" title=\"\" srcset=\"https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-5-1024x576.png 1024w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-5-300x169.png 300w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-5-768x432.png 768w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-5-940x529.png 940w, https:\/\/seolab.jp\/blog\/wp-content\/uploads\/2022\/04\/20220315-5.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p>Google\u304c\u300c\u8a55\u5224\u300d\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u8aad\u307f\u53d6\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u672c\u696d\uff08\u30d3\u30b8\u30cd\u30b9\u3084\u7814\u7a76\u3001\u793e\u4f1a\u6d3b\u52d5\uff09\u306b\u6ce8\u529b\u3057\u3001\u5b9f\u7e3e\u3084\u8a55\u5224\u3001\u540d\u58f0\u3092\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u52aa\u3081\u307e\u3059\u3002\u3053\u308c\u304c\u7d50\u679c\u7684\u306b\u3001Web\u4e0a\u3067\u306e\u8a55\u5224\u767a\u751f\u306b\u3082\u7e4b\u304c\u308a\u3001Google\u306e\u8a55\u4fa1\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>E-A-T\u3068\u8a55\u5224\u306b\u3064\u3044\u3066\u306f\u3001<a 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